Services

Design services are a guided collaboration to discover the heart of your business, create your brand’s identity, and connect to your ideal customers.

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STRATEGY

WEBSITE

ILLUSTRATION

BRAND IDENTITY

LOGO

For Service Businesses and Boutique Brands

Branding & Web Design

Every project begins with strategy and is guided by intention.

I work with you at every stage of your business, providing strategic brand solutions, logo packages, and web design that works hard for your business.

Whatever you may need, each offering is designed to work with the others. Logo projects can evolve into full brand or web experiences, branding can be integrated into a website, and custom packages are always available when your needs fall somewhere in between.

LOGO SUITE : professional logos for early-stage brands or a brand refresh

BRAND IDENTITY DESIGN : cohesive brands built to scale

BRANDED WEBSITE DESIGN : strategy-led Squarespace websites

Below, you’ll find an overview of packages to help you identify the best starting point.

Build your brand & stand apart from the rest.

Packages

Custom packages are always available for clients who need a tailored combination of services.

Logo Suite

A focused, professional logo solution

Logo Essentials is a streamlined option for early-stage businesses who need a professional logo without a full brand strategy or identity system.

This package focuses on creating a strong logo that works well across digital and print mediums, and can grow with your business. It’s designed as a starting point — with the option to expand into a full brand or website experience when you’re ready.

    • Brand Questionnaire

    • Mood board and limited color direction

    • One logo concept with refinement

    • Primary, secondary, and alternate logo marks

    • Design presentation

    • Web and print-optimized logo files

    • Multiple design concepts are not included. This is a single-concept design process with multiple revision opportunities.

  • This experience is best for founders and small businesses who need a professional logo now and plan to invest further as they grow.

  • Average Timeline | 2-3 weeks
    Investment | From $2,800

Brand Identity Design

A cohesive brand built to scale

Brand Identity Design is for businesses who need a clear, intentional brand before building — or rebuilding — their website.

This process defines the strategy, positioning, and visual language behind your brand so everything you create moving forward feels aligned and purposeful. The result is a brand identity that’s flexible, professional, and ready to be applied across platforms.

    • Project portal with clear project milestones and progress tracking

    • Brand Discovery, Strategic Direction, and Brand Brief

    • Logo System (primary, secondary, and alternate marks)

    • Visual Identity Design (Brand colors, fonts, imagery style, voice & tone)

    • Brand Guidelines

    • Web and print-optimized files

    • Multiple design concepts are not included for logos. This is a single-concept design process with multiple revision opportunities.

    • Extensive brand strategy document

    • Extended/complex brand guidelines

  • This experience is best for small businesses and boutique brands who want to establish a new brand, or refine their existing brand.

  • Average Timeline | 3-4 weeks
    Investment | From $3,800

Branded Website Design

Strategy-led, brand-focused website design

This is a complete, brand-first website experience designed for businesses who want clarity, credibility, and a site that performs.

Your website will be intentionally structured, visually polished, aligned with your goals, and built to support your growth. Whether you’re starting from scratch or refining an existing site, the website is designed and developed with a clear foundation, thoughtful architecture, and modern design.

    • Up to 5-pages customized with your brand look and feel

    • Client portal with clear project milestones and progress tracking

    • Brand Discovery and Strategic Direction

    • Website architecture, customer journey, and user experience planning

    • Content and copywriting assistance

    • Newsletter + email form setup

    • Mobile optimization and foundational SEO setup

    • Connections and launch

    • Post-launch walk-through

    • Advanced integrations

    • Full brand copywriting/messaging

    • Logo and brand design

    • Commerce websites

    • Photography / photo editing

  • This experience is best for service-based businesses, consultants, and creatives who want a strategic website with branding handled thoughtfully as part of the process.

  • Timeline | 3-4 weeks
    Investment | From $3,800

The Branding Process

The branding process is a collaboration with access to a professional project portal, and clear onboarding and offboarding processes. From start to finish, every step is designed to guide us through the process of creating a strategic brand together.

Recent Project

Someone’s In The Kitchen

A fresh brand for a long-standing business.

Someone’s In The Kitchen is a gourmet kitchen store that had a wonderful yet challenging request: Design a brand identity and supporting logos without changing their original logo. Here’s how we built a strong brand identity around a pre-existing logo.

View Project

  • "Carly is an awesome designer... great combination of design, balance, beauty and art. She always delivers, and she gets me, which isn't easy. Best graphics ever!"

    Client Review from Salon Soma

  • "When we opened our winery we worked with Carly to help us get on the right track. She was creative, professional, and a pleasure to work with. We now have some awesome designs we love. Thanks Carly!"

    Client Review from Myrtle Creek Vineyards

  • "We had Carly create new banners for our online templates and social media. We really love what she created and how she went about ensuring the style was cohesive with our vision and style. Now our templates are all reflective of our brand."

    Client Review from Dr. Tina Gottlieb

Let’s work together

Submit your business information for a free consultation.

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