Brand Design for small business owners ready to attract ideal clients and scale with confidence.
Whether your business has grown and you’re establishing a visual identity for the first time, or you’re rebranding, every project begins with strategy and is guided by intention.
From early-stage logo suites to comprehensive brand systems and AEO-optimized websites, I design cohesive brand experiences that work hard and get the job done.
"We have positioned ourselves as a strong luxury brand and have always remained consistent in voice and tone and presence – largely because of the foundation built with Carly at the launch of our business."
— The Requisite Luxury TravelBrand Design Services
Each project is a guided collaboration to design a brand that communicates your business value.
Brand Strategy
Before a single color is chosen or a logo is sketched, we dig into the foundation: who you are, who you serve, and what you want people to feel when they encounter your brand. This work shapes the decisions that follow.
If you then choose to move forward with Brand Identity Design, the strategy is already done and will be applied to your design project.
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Best for small businesses who want to establish a brand, grow, or refine their existing brand.
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Brand workbook
Brand Strategy session
Up to 3 revision rounds
Brand Strategy summary document
Includes your Brand Story, Positioning, Values, Personality, Voice, and Messaging
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1-2 weeks
Brand Identity Design
Your brand strategy will inform the visual language behind your brand so everything we design together is aligned and purposeful, from your logo to your font pairings and color palette.
The result is a brand identity that’s flexible, professional, and recognizable when applied across platforms.
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Best for small businesses who want to establish a brand, grow, or refine their existing brand.
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Brand workbook
Brand strategy meetings
Creative direction with mood board options
Logo suite: (Primary + 2 alternates, website favicon, social media logo)
Color palette
Typography suite
Photography style direction
Brand guidelines (multi-page PDF)
1:1 support
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4-6 weeks are scheduled to allow you ample time to review the work and send feedback.
Custom Solution
I can provide more guidance on a call if you need a custom solution.
Just schedule a free consultation and we’ll go from there.
Need more details?
Branding projects range from $1,200–$6,000 +
Download my pricing guide for more details on my brand and web design pricing & process.
What you can expect
Strategy-backed Design
Every project is started with discovery and strategic planning, so we know exactly where to take the design and make the brand work for you.
A Guided Process
Professional project management provides a smoother experience for planning, design, and feedback.
Clients will get access to a private project portal where you can see all progress, communications, and deliverables.
Professional Deliverables
Each phase of the project will have deliverables that you will be asked to review and provide your feedback on.
At the end of the project, the final files are optimized, packaged, and delivered for use in your brand.
The Branding Process
The branding process is a collaboration with access to a professional project portal and clear onboarding and offboarding processes. From start to finish, every step is designed to guide you so you can feel confident in the decisions you’ll make for your new brand.
How it works
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Discovery & Strategy
We’ll work together to distill your ideas into a planned strategic direction you can use to guide your brand going forward. The best designs are an outflow of this strategy process.
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Design
Your brand assets will be designed as a system that supports your sales, marketing, and brand collateral needs, giving you better flexibility and scalability.
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Delivery
You’ll receive organized, professionally packaged design files– everything you need to implement your new brand immediately.
Website Design
For a website designed to support your business.If your website isn’t cutting it, then it’s time to build something that gets more traffic, better leads, and provides a clear message and path forward for your visitors.
Recent Project
Someone’s In The Kitchen
A brand refresh for a long-standing business
Someone’s In The Kitchen is a gourmet kitchen store that had a wonderful yet challenging request: Design a brand identity and supporting logos without changing their original logo. Here’s how we built a strong brand identity around a pre-existing logo.
Let me guide you through the process