Brand Strategy & IdentityDesign
for small business owners who are ready to attract ideal clients and scale with confidence
"We have positioned ourselves as a strong luxury brand and have always remained consistent in voice and tone and presence – largely because of the foundation built with Carly at the launch of our business."
— The Requisite Luxury TravelBrand Design Services
Every collaboration begins with strategy to design a brand that not only looks great but also communicates your business value.
Brand Foundations
Before a single color is chosen or a logo is sketched, we dig into the foundation: who you are, who you serve, and what you want people to feel when they encounter your brand. This work shapes the design decisions that follow.
The Brand Foundation collaboration includes your brand strategy, logo, and fonts and colors, to get you started with style and intention.
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Small businesses who are establishing a brand identity for the first time
Businesses that want a simple but professional brand presence
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Brand strategy and summary
Creative direction
Logo set: Primary and secondary layouts
Color palette
Typography system
Mockups
Brand style sheet
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Timeline: 2-week Intensive
Investment: $3,800
Signature Brand Identity Design
We start with brand strategy to inform the visual language behind your brand so everything we design together is aligned and purposeful, from your logo to your font pairings and color palette.
The result is a brand identity that’s comprehensive, flexible, professional, and recognizable when applied across platforms.
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Small businesses needing a full brand identity with consistent visuals across all touchpoints
Founders who want their brand to reflect their premium positioning, values, and expertise
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Brand strategy consultation and summary
Brand exploration and creative direction
Logo suite design: Primary logo, 2 alternates, website favicon, and social media logo
Color palette
Typography system
Mockups
Brand guidelines
1:1 support
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Timeline: 4-5 weeks
Investment: $5,700
Custom Solutions
I can provide more guidance or a brand audit if you need a custom solution.
Just schedule a free consultation and we’ll go from there.
What you can expect
Strategy-backed Design
Every project is started with discovery and strategic planning, so we know exactly where to take the design and make the brand work for you.
A Guided Process
Professional project management provides a smoother experience for planning, design, and feedback.
Clients will get access to a private project portal where you can see all progress, communications, and deliverables.
Professional Deliverables
Each phase of the project will have deliverables that you will be asked to review and provide your feedback on.
At the end of the project, the final files are optimized, packaged, and delivered for use in your brand.
The branding process is a collaboration with access to a professional project portal and clear onboarding and offboarding processes. From start to finish, every step is designed to guide you so you can feel confident in the decisions you’ll make for your new brand.
The Branding Process
How it works
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Discovery & Strategy
We’ll work together to distill your ideas into a planned strategic direction you can use to guide your brand going forward. The best designs are an outflow of this strategy process.
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Design
Your brand assets will be designed as a system that supports your sales, marketing, and brand collateral needs, giving you better flexibility and scalability.
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Delivery
You’ll receive organized, professionally packaged design files– everything you need to implement your new brand immediately.
Recent Work
Someone’s In The Kitchen
A brand refresh for a long-standing business
Someone’s In The Kitchen is a gourmet kitchen store that had a wonderful yet challenging request: Design a brand identity and supporting logos without changing their original logo. Here’s how we built a strong brand identity around a pre-existing logo.
Website Design
For a website designed to support your business.If your website isn’t cutting it, then it’s time to build something that gets more traffic, better leads, and provides a clear message and path forward for your visitors.
Let me guide you through the process