TRLT Branding Project | 2019

Thurston Rivera Luxury Travel

Brand Identity Design for a Luxury Travel Company

TRLT was founded by two friends whose shared travel experiences and aviation careers inspired them to create a more elevated, concierge-style travel experience for others.

TRLT delivers professionally curated, luxury experiences by focusing on thoughtful details, seamless service, and attentive communication. Clients are at the center of every journey, ensuring each experience is both exceptional and enjoyable from start to finish, so the goal for the brand identity was to create a feeling that is both luxurious and still approachable.

We chose colors inspired by the energy and tranquility of the natural world and the exploration of all its environments, and typography with an elegant feel and personal touch.

The logo balances a clean, polished structure with a hand-drawn element, introducing contrast, tactility, and a sense of human approachability to the overall identity.

Brand Board

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