Brand Design for small business owners ready to attract ideal clients and scale with confidence.
Whether you're launching or rebranding, every project begins with strategy and is guided by intention.
From early-stage logo suites to comprehensive brand systems and SEO-optimized websites, I design cohesive brand experiences that work as hard as you do.
"We have positioned ourselves as a strong luxury brand and have always remained consistent in voice and tone and presence – largely because of the foundation built with Carly at the launch of our business."
— The Requisite Luxury TravelWhat to expect
Strategy-backed Design
Every project is started with discovery and strategic planning, so we know exactly where to take the design and make the brand work for you.
A Guided Process
Professional project management provides a smoother experience for planning, design, and feedback.
Clients will get access to a private project portal where you can see all progress, communications, and deliverables.
Professional Deliverables
Each phase of the project will have deliverables that you will be asked to review and provide your feedback on.
At the end of the project, the final files are optimized, packaged, and delivered for use in your brand.
Brand Design Packages
Each project is a guided collaboration to design a brand that stands apart from the rest
Premium Brand
a standout brand presenceA brand system for businesses who are ready to do bigger things with their brand.
This process defines the strategy, positioning, and visual language behind your brand so everything you create moving forward is aligned and purposeful.
The result is a brand identity that’s flexible, professional, and recognizable when applied across platforms.
-
Best for business owners who want to do more with their brand, whether your business is expanding or your presence needs a complete overhaul, you’ll have all the tools you need to show up with the right look, feel, and message for your ideal clients.
-
Brand Discovery & Strategy
Logo Suite: Primary, Secondary, & Alternate Logo
Brand Illustration Set
Brand Pattern
Brand Typography Suite
Brand Color Palette
Brand Voice & Tagline
Imagery Style
Brand Guidelines
Business Card Design
-
4-6 weeks | $10,000
Full Brand Identity
a scalable brand systemA full brand Identity package for businesses who need a clear, intentional brand built to scale.
This process defines the strategy, positioning, and visual language behind your brand so everything you create moving forward is aligned and purposeful.
The result is a brand identity that’s flexible, professional, and recognizable when applied across platforms.
-
Best for small businesses who want to establish a brand, grow, or refine their existing brand.
-
Brand Discovery & Strategy
Primary & Secondary Logos
Brand Typography
Brand Color Palette
Brand Voice & Tagline
Imagery Style
Brand Guidelines
-
3-4 weeks | $4,600
Mini Brand
a scalable brand systemPerfect for early-stage businesses or solopreneurs who need a professional wordmark logo without a full comprehensive strategy or style guide.
This package focuses on creating a strong and cohesive brand identity foundation that works well across digital and print mediums, and can grow with your business.
It’s designed as a starting point — with the option to expand into a full brand or website experience when you’re ready.
-
Best for founders and small businesses who need a professional logo now and plan to invest further as they grow.
-
Brand Discovery & Strategy
Logo Wordmark
Brand Typography Selection
Brand Color Palette
Tagline
Mini Brand Guide
-
2 weeks | $2,800
The Branding Process
The branding process is a collaboration with access to a professional project portal and clear onboarding and offboarding processes. From start to finish, every step is designed to guide you so you can feel confident in the decisions you’ll make for your new brand.
How it works
-
Discovery & Strategy
We’ll get to the heart (and brain!) of your business in order to create a brand strategy that guides your design and marketing decisions going forward.
-
Design
Your brand assets are designed as a system that works beautifully for your marketing and brand collateral needs.
-
Delivery
You’ll receive organized, professionally packaged design files– everything you need to implement your new brand immediately.
Website Packages
For a website that does its jobIf you have a solid brand and business but your website isn’t cutting it, then it’s time to build something that gets more traffic, better leads, and provides a clear message and path forward for your audience– all to make you the obvious choice.
Recent Project
Someone’s In The Kitchen
A brand refresh for a long-standing business
Someone’s In The Kitchen is a gourmet kitchen store that had a wonderful yet challenging request: Design a brand identity and supporting logos without changing their original logo. Here’s how we built a strong brand identity around a pre-existing logo.
What’s right for you?
DIY’ing it alone
There’s so much to figure out, and so many things you don’t know you need to know!
A Digital Agency
It’s easy to get lost in the shuffle, or start feeling like a number.
I’m a graphic designer who’s spent the past decade helping business owners improve their brands and cares about the success of each one of my clients and their business.
A Strategic Partner
Let me guide you through the process...