Strategic Brand Identity Design
for small business owners who are ready to attract ideal clients and scale with confidence
"We have positioned ourselves as a strong luxury brand and have always remained consistent in voice and tone and presence – largely because of the foundation built with Carly at the launch of our business."
— The Requisite Luxury Travel
Brands designed for Growth
Every collaboration begins with strategy to design a brand that not only looks great but also communicates your business value and provides a foundation for your business to grow on.
Signature Brand Identity Design
Before a single color is chosen or a logo is sketched, we dig into the foundation: who you are, who you serve, and what you want people to feel when they encounter your brand.
This work shapes the work that follows so everything that gets designed is aligned and purposeful.
The result is a brand identity that’s comprehensive, flexible, professional, and recognizable when applied across platforms.
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Small businesses needing a foundational full brand identity with consistent visuals across all touchpoints
Founders who want their brand to reflect their premium positioning, values, and expertise
For those just getting started, and those who have a brand that needs an overhaul
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Brand strategy
Creative direction
Logo suite: Primary, secondary, and alternate layout.
Website favicon, social media logo
Brand color palette
Brand typography system
Mockups
Brand style sheet
1:1 personalized meetings/support
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Timeline: 4 weeks
Investment: $5,800
Custom Solutions
I can provide more guidance or a brand audit if you need a custom solution.
Just schedule a free consultation and we’ll go from there.
What you can expect
Strategy-backed Design
Every project is started with discovery and strategic planning, so we know exactly where to take the design and make the brand work for you.
A Guided Process
Professional project management provides a smoother experience for planning, design, and feedback.
Clients will get access to a private project portal where you can see all progress, communications, and deliverables.
Professional Deliverables
Each phase of the project will have deliverables that you will be asked to review and provide your feedback on.
At the end of the project, the final files are optimized, packaged, and delivered for use in your brand.
The Branding Process
The branding process is a collaboration with access to a professional project portal and clear onboarding and offboarding processes. From start to finish, every step is designed to guide you so you can feel confident in the decisions you’ll make for your new brand.
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Discovery & Strategy
We’ll work together to distill your ideas into a planned strategic direction you can use to guide your brand going forward. The best designs are an outflow of this strategy process.
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Design
Your brand assets will be designed as a system that supports your sales, marketing, and brand collateral needs, giving you better flexibility and scalability.
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Delivery
You’ll receive organized, professionally packaged design files– everything you need to implement your new brand immediately.
Recent Work
Someone’s In The Kitchen
A brand refresh for a long-standing business
Someone’s In The Kitchen is a gourmet kitchen store that had a wonderful yet challenging request: Design a brand identity and supporting logos without changing their original logo. Here’s how we built a strong brand identity around a pre-existing logo.
Squarespace Website Design
for a premium and profitable website
If your website isn’t cutting it, then it’s time to build something that gets more traffic, better leads, and provides a clear message and path forward for your visitors.
