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Beautiful and Effective

Websites with Atmosphere

Form meets function to showcase your brand and convert visitors, with custom Squarespace website design to help grow your business.

Multiple screens and a desktop monitor displaying a website for a salon named "Salon Soma," featuring a smiling woman, green leaves, and text about salon services, with a sprig of eucalyptus placed next to the screens.
A strategically built, beautiful business website

Build on the trust you’ve earned, communicate your expertise and authority, and attract ideal visitors – all while looking your best in a rapidly changing online landscape.

Signature Website Design

Up to 6 pages | Up to 5 weeks

Strategic design and development of up to six pages designed to capture leads and turn interested visitors into buyers.

The result is a beautiful, strategic, and on-brand website that acts as the hub for your online presence, that can be easily managed and built upon going forward.

Done in 5 weeks, with a clear process and transparent workflow. See the process

Foundational Website Design

1-3 pages | Up to 3 weeks

Strategic design and development of a 1-3 page website to match your brand and support your business.

This is a small but mighty website that works hard to convey your message and values and convert your ideal audience into leads and buyers.

Semi-custom Website Design

Built from template | 2 week intensive

A website customized for your brand using one of my pre-made Squarespace templates, so you don’t have to start from scratch.

With the structure already in place, we’ll focus on styling the layout with your fonts, colors, and images for a finished site that’s on-brand and hardworking too.

CUSTOM WEBSITE DESIGN

The CSD Signature Process


WEEK 01 / Strategy

  • We get aligned on your business goals for the website.

  • You’ll complete an in-depth questionnaire about your business, your audience, what’s not working about your current website, and what a successful outcome looks like for you.

  • Kick off call to talk through the strategy.


WEEK 02 / Structure

The website is intentionally structured to connect with your ideal customer and smoothly guide them towards conversion, while proactively addressing their concerns and positioning your expertise as their guide.

  • Every page gets mapped out. No images, colors, or fonts, just the structure and flow.

  • You review it and provide feedback. The structure step with your feedback is what informs the following design.


WEEK 03 / Creative Direction

  • Style is explored: Fonts, colors, imagery.

  • Up to 3 options are presented for your style direction.

  • You’ll choose a visual path for us to proceed with.


WEEK 04 / Design & Build

  • Content is added based on our approved style direction: Fonts, colors, imagery, and copywriting are applied.

  • The website is built in Squarespace.

  • The site is built and styled for your brand, based on our strategy, and all the functionality is built and tested.

  • You’ll review everything in this stage to provide feedback.


WEEK 05 / Refinement & Launch

  • You’ll do a full review of the completed website and any final tweaks will be made.

  • I’ll complete one final walk through of all my work to make sure everything is ready.

  • We launch your site, and you get two weeks of support afterwards for any issues that could arise.

Intentional Website Design

Intentional Website Design •

How I Do It

A woman with long blonde hair working on a laptop at a wooden table in a bright outdoor setting with greenery in the background.

A Custom Process Without Code

My websites are built using a combination of tools and methods to result in a website you can easily manage, but is still custom for your brand. There is no coding required by you, nothing to involve a developer with when you need updates, and you still get a premium branded website.

Dedicated project hub & collaboration

I strategically craft a plan for the website and show you the steps I’m taking along the way in a dedicated private project hub. You’ll get to weigh in on the strategy, content, layout, and styling decisions before the final website is built in Squarespace.

Giving you control over your website

I believe AI has its place, but I do not “vibe code” websites (build them with AI) for the sake of my clients’ sanity in the long run. I believe in giving my clients the most control and support possible both during and after the project by being mindful of the experience they’ll have with the completed website. That means using a website builder clients can easily use too, with or without me involved. That way, you’re not dependent on paying me to keep your site updated or running, and any changes you make won’t require a whole new AI-created code file.

Any custom code I use is totally accessible by my clients in their own website, and is only for styling the website – it’s not needed to make it run.

Post-launch support

After the site is built, it will be transferred to you as the new owner, and I’ll be here to provide post-launch support.

FAQ

Still have questions? Reach out anytime.

What’s right for you?

A woman sitting at a white table with a laptop, holding glasses, appearing confused or stressed.

DIY’ing it alone?

There’s so much to figure out, and so many things you don’t know you need to know! Chances are you’ve done this already, but now you need help aligning your branding with where your business is now.

Office meeting with seven people seated around a large table, working on computers and discussing documents, with large windows and potted plants in the background.

A Digital Agency?

It’s easy to get lost in the shuffle, or start feeling like a number. A larger agency equals a larger price tag, and many small business owners don’t need to go that big.

A woman with long blonde hair wearing a denim shirt, standing in a well-lit room with large windows, white walls, and green plants in the background.

A Strategic Partner!

Through strategic listening and intentional design, I translate vision into premium, personality-driven brands and websites that convert, scale, and move your mission forward!

About Carly