Strategic Brand & Website Design
For established small business owners who are excellent at what they do, and overdue for a brand that aligns with the business they've become.
I work with wellness, hospitality, and lifestyle businesses to build brand identities and websites that are as intelligent and soulful as the business owner behind them, with premium appeal and real personality that convert, scale, and move their mission forward.
I understand how important the customer experience is in the hospitality industry. That’s why I translate visions into reality through strategic listening and intentional design for real business outcomes.
Meet Your DesignerCarly Soper
Founder of Carly Soper Design
The best feeling for me is when clients are just as proud of their brand as I am of my work, and when they accomplish things in their business that weren’t possible before!
From hairstylist to graphic designer to brand & web designer
I’ve spent most of my adult life in CA and CO where I’ve worked with clients across many fields including hospitality, real estate, retail, salons, builders, and solo service providers. With my first career being in the salon as a hairdresser, and plenty of restaurant work under my belt, I built the necessary skills for a customer-service-first approach to my work. I discovered I was more interested in making the salon look and feel good to customers and website visitors (hello, branding mindset!) than I was in cutting and coloring hair.
I started freelancing in 2016 with a simple goal: help local businesses avoid design that turns customers away. What started as offering everything from flyers and posters to logos and t-shirts eventually evolved into something more strategic.
Over time, I saw how much stronger businesses become when design works as a cohesive brand system. That clarity connects brands with the right customers and makes business better.
In 2025, I re-established my business after several years away due to burnout and life changes. I’m now rebuilding and re-learning the landscape quickly with a fresh mindset and new perspective, so I can start supporting small businesses again in a sustainable way, and create a more beautiful business world one project at a time.
I can help connect where you are now to where you want to go through thoughtful strategy and purposeful design, so please reach out with any questions. So glad you stopped by!
Let’s work together
I would love to provide a free consultation! This Q&A will help clarify your goals, identify your opportunities, and provide you next steps to move forward.
Who I’m a great fit for
I work best with founders who’ve already experienced success in their business and are ready for their next level of growth.
You value thoughtful strategy, understand the power of professional design, and know it’s an investment, not an afterthought.
My favorite clients are entrepreneurs who want a collaborative partnership with their designer and trust the process, are open to strategic guidance, and care deeply about building a brand that reflects where your business is going, not just where it’s been.
If you’re ready to bring your brand up to speed, attract higher-value clients, and build something with intention, we’ll get along beautifully.
When it’s not a good fit
I’m not the best fit for start-ups or early-stage businesses. Everyone starts somewhere, this just isn’t the stage I specialize in.
I’m also not aligned with entrepreneurs who come with a fixed set of instructions and aren’t open to strategy or collaboration. The best work happens when there’s trust on both sides.
And if you’re looking for cheap and fast, I won’t be right for you. I prioritize thoughtful, strategic work over rushed timelines and bargains.
Your branding, caught up.
Schedule a free consultation call to discuss your project.