A person sitting with, resting their hand on their knee, against a plain white background.

I build custom websites and strategic brands that match the atmosphere and mission of your in-person business.

I love to work with established small business owners who are excellent at what they do but overdue for a brand and website that aligns with the business they've become.

A young woman with blonde hair, blue eyes, and fair skin sitting at a table in a modern coffee shop or cafe, smiling slightly, wearing a white shirt.

My Story

I’ve spent most of my adult life in CA and CO where I’ve worked with clients across many fields including hospitality, real estate, retail, salons, builders, and solo service providers. With my first career being in the salon as a hairdresser, and plenty of restaurant work under my belt, I built the necessary skills for a customer-service-first approach to my work. Along the way I discovered I was more interested in making the environments- both in person and online- look and feel good to customers and clients.

So I started freelancing in 2016 with a simple goal: help local businesses avoid an image and online experience that turns customers away, especially when they were good business owners with a lot of heart and hard work put into what they built.

What started as offering everything from flyers to logos, websites, and hand-drawn illustrations, eventually evolved into something more strategic. Over time, I saw how much stronger businesses become when design works intentionally, as a cohesive brand system. That clarity connects brands with the right customers and makes their business better.

In 2025, I re-established this design business after several years away due to burnout and big life changes. I’m now rebuilding with a fresh mindset and new perspective, so I can support small businesses again in a sustainable way while creating a more beautiful business world one collaboration at a time. The best feeling for me is when clients are just as proud of their brand as I am of my work, and when they accomplish things in their business that weren’t possible before!

I can help connect where you are now to where you want to go through thoughtful strategy and purposeful design, so please book a short free call if you’d like to see if we’re a fit.

Meet Your Designer • Carly Soper

Book a free 15-min. call to talk about your project needs.

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What makes your approach different?

I design websites to show your customers what it's like to do business with you: how your space feels, how you work, and the steps they'll take to work with you, visit your shop, or keep returning.
With over 10 years in graphic design, I plan every site with strategy before design, so each page answers what your customers need to know to choose you.
You'll also have a private project hub, so feedback and files stay in one place. The result is a website that looks like your business and brings the right customers through your door.
Who is this a good fit for?

I design custom Squarespace websites and strategic brands for owners of in-person businesses like salons, cafés, boutiques, wellness studios, and wineries.
My clients have spaces with character, but their brands and websites weren’t showing that, or a clear picture of what their business offers.
My best clients are the type of people who are invested in their business, responsive, collaborative, and open to my strategic input, which keeps a project moving smoothly from kickoff to launch.
When is it not a good fit?

My process isn't the right fit if you want your site on WordPress, Shopify, or another platform, since I design exclusively on Squarespace.
It's also not a match if you'd prefer an open-ended process with feedback stretching over months. My two-week process works because the scope is set, content is ready at kickoff, and we both stay responsive.
If you want a clear plan and a website finished on schedule, we'll work well together.
Why did you start offering this service?

When I was deciding where to focus my business, I looked back at my past projects and saw a pattern: the clients I helped most were the ones whose websites gave the wrong impression of their business. Their spaces, their service, and the way they worked with customers were strong, but none of it came through online. A clear website fixes that by showing the whole picture, from how the business looks and feels to what working with you is like. That's the work I do best, so it's the work I built my business around.
If your website undersells what people experience in person, that's the gap I close.