Strategic Brand & Website Design
For established small business owners who are excellent at what they do, and overdue for a brand that aligns with the business they've become.
Meet Your DesignerCarly Soper, Brand Stylist
From Hairstylist to Brand Stylist
I’ve spent most of my adult life in CA and CO where I’ve worked with clients across many fields including hospitality, real estate, retail, salons, builders, and solo service providers. With my first career being in the salon as a hairdresser, and plenty of restaurant work under my belt, I built the necessary skills for a customer-service-first approach to my work. Along the way I discovered I was more interested in making the environments- both in person and online- look and feel good to customers and clients.
So I started freelancing in 2016 with a simple goal: help local businesses avoid an image that turns customers away, especially when they were good business owners with a lot of heart and hard work under their belts. What started as offering everything from flyers and posters to logos and t-shirts eventually evolved into something more strategic.
Over time, I saw how much stronger businesses become when design works intentionally, as a cohesive brand system. That clarity connects brands with the right customers and makes business better.
In 2025, I re-established my business after several years away due to burnout and life changes. I’m now rebuilding and re-learning the landscape quickly with a fresh mindset and new perspective, so I can start supporting small businesses again in a sustainable way, and create a more beautiful business world one collaboration at a time.
I can help connect where you are now to where you want to go through thoughtful strategy and purposeful design, so please book a short free call if you’d like to see if we’re a fit.
The best feeling for me is when clients are just as proud of their brand as I am of my work, and when they accomplish things in their business that weren’t possible before!
Let’s work together
I would love to provide a free consultation! This Q&A will help clarify your goals, identify your opportunities, and provide the next steps to move forward.
WHO IT’S A FIT FOR
I work best with founders who’ve already experienced success in their business and are ready for their next level of growth.
You value thoughtful strategy, understand the power of professional design, and know it’s an investment, not an afterthought.
My favorite clients are entrepreneurs who want a collaborative partnership with their designer and trust the process, are open to strategic guidance, and care deeply about building a brand that reflects where your business is going, not just where it’s been.
If you’re ready to bring your brand up to speed, attract higher-value clients, and build something with intention, we’ll get along beautifully.
WHEN IT’S NOT A GOOD FIT
I’m not the best fit for start-ups or early-stage businesses. Everyone starts somewhere, this just isn’t the stage I specialize in.
I’m also not aligned with entrepreneurs who come with a fixed set of instructions and aren’t open to strategy or collaboration. The best work happens when there’s trust on both sides.
And if you’re looking for cheap and fast, I won’t be right for you. I prioritize thoughtful, strategic work over rushed timelines and bargains.
Put your brand to work
Schedule a free consultation call to discuss your project.