About Carly Soper: Brand Strategist and Website Designer

The best feeling for me is when clients are just as proud of their brand as I am of my work.

I’ve spent most of my adult life in CA and CO where I’ve worked with clients across hospitality, real estate, retail, salons, builders, and solo service providers. With my first career being in the salon as a hairdresser, I built the necessary skills for a customer-service-first approach to my work. I discovered I was more interested in making the salon look and feel good to customers and website visitors (hello, branding mindset!) than I was in cutting and coloring hair.

I started freelancing in 2016 with a simple goal: help local businesses avoid design that turns customers away. What started as offering everything from flyers and posters to logos and merch eventually evolved into something more strategic.

Over time, I saw how much stronger businesses become when design works as a cohesive brand. You can see some examples in my portfolio of how strategic branding transformed my clients businesses. That clarity connects your brand with the right customers and makes marketing more effective, saving time along the way.

I can help connect where you are now to where you want to go through thoughtful strategy and purposeful design, so please reach out with any questions. So glad you stopped by!